File-This Nov. 17, 2012 file photo shows LSU running back Jeremy Hill (33) rushing past Mississippi defensive back Trae Elston (7) on a 27-yard touchdown carry during the first half of their NCAA college football game, Saturday in Baton Rouge, La. A judge ruled she won’t send Hill to jail for a probation violation last spring, a ruling that leaves it up to coach Les Miles to decide whether the Tigers’ suspended leading rusher last season will return to the team. Miles did not immediately comment on the ruling or Hill’s future, but players expressed hope after practice Monday Aug. 5, 2013 that Hill would return. (AP Photo/Gerald Herbert, File)
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The ‘Daytona Day’ advertising campaign is more about drawing in casual fans than marketing to current fans.