Last week, Minneapolis and the new Vikings Stadium were awarded the 2018 Super Bowl. Richard Davis, chief executive officer of US Bank and bid committee co-chair said,
“We succeeded in making the best case to the NFL owners by pointing out the many strengths our region offers – a tremendous entertainment and hospitality industry, strong connectivity with both our light rail and skyway systems, and perhaps most important, a new iconic stadium that will be among the best in the country.”
Recently the NFL has been rewarding teams with the Super Bowl when the team or city build a new stadium. We have seen this with the Cowboys Stadium in Dallas-Fort Worth, Lucas Oil Stadium in Indianapolis, and Met Life Stadium in New York. In the future, Phoenix will host the 2015 Super Bowl in their new stadium and the year after San Francisco will host the Super Bowl at its newly christened Levi Stadium. Vikings Stadium is going to stand out among the crowd because it has learned from successes and failure of these new arenas.
Vikings Stadium will be almost twice the size of the Metrodome (by total square feet) and will seat 65,000 during the regular season and 72,000 for the Super Bowl. Minnesota is cold in winter, with an average high of 29 and 50 inches of snow. However, fans will experience the feeling of winter in a climate controlled setting through a clear roof as well as the five largest glass doors in the world. Also, fans will get to enjoy using a new smart phone app that will give them exclusive highlights, information on the team, as well as tell them what beer stands have the quickest service and what bathroom lines are the shortest.
Minnesota Sports Facilities Authority Chair Michele Kelm-Helge said, “Attending fans and the world will see the best of Minnesota – from the sunlit view of downtown Minneapolis through the stadium windows to the many activities happening throughout the region.”
One of the reasons this stadium and Super Bowl may be a success is that the event is being tied into the community and the economy. Next to the stadium will be a $400 million dollar development, which will includes office, retail, and residential space as well as two-block community park that will be used for new pre-game events. The stadium has been a powerful economic boost that could create 7,500 construction jobs with 4.3 million working hours and 3,400 full- and part-time jobs.
Despite all the wonderful things the Super Bowl and the new stadium will bring, it is unlikely Minnesota fans will see the Vikings play for the championship ring. No team has played in a Super Bowl held in its own stadium. For example, in 2010, ‘Jerry Dome’ was supposed to lead the Cowboys to help the big game, but they started the season 1-7 and fired Wade Philips. In 2011, ‘The House that Peyton Build’ ended with Peyton missing the whole season with a neck injury and he never played another game for the Colts. The last time the Super Bowl was held in Minneapolis at the Metrodome the Vikings went 8-8 and didn’t make the playoffs. Minnesota fans should not worry though, because no matter how the game ends, they have “Built for the Bold” and won.